Tag Archives: products

A Surprisingly Better Mouse Trap

Since the beginning of time, man has unfailingly invented devices to improve his life and enable him to move forward. For a caveman, just having the basic tools to sustain life and put food on the table was fundamental to … Continue reading

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Which One?

When a manufacturer rolls out an upgrade to an existing product line, customers can get confused, thus hampering their ability to choose the right tool for their needs. Should the customer purchase an established product or the latest innovation? This … Continue reading

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