Category Archives: Home Improvement

Our One-of-a-Kind Mouse Trap Grows Each Day

Customers find new ways to reinvent a company’s mousetrap. Do you often find novel uses for that everyday item and want to share this new knowledge with your family and friends? At Zircon, as more customers became familiar with our … Continue reading

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A Surprisingly Better Mouse Trap

Since the beginning of time, man has unfailingly invented devices to improve his life and enable him to move forward. For a caveman, just having the basic tools to sustain life and put food on the table was fundamental to … Continue reading

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A Battery is a Battery is a Battery

I thought I would talk about an important and frequent issue that concerns many DIYers: Power and Power tools. As we know, power is supplied to tools by common 110V AC from the wall or from batteries. We’ve recently seen … Continue reading

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You Can’t Wrestle with a Wall

Walls are us. We’re in the business of dealing with walls. We don’t design them nor do we build them, but we work with walls in every imaginable way from the inside out. Walls are diverse. Although some walls are … Continue reading

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The Real World of Customer Service

What is Zircon in the Real World? My role, this blog, and my overall philosophy reflect one thing…the customer experience. I live by the motto, the customer is always right. In each diverse customer situation, it is important to listen, … Continue reading

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Tools for Nostalgia

My Father was a career Navy man and “tool guy”. When you’re on a ship in the middle of an ocean, you’d better have complete knowledge of all working systems and be able to repair them fast. Obviously, your life, … Continue reading

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DIY Progress is Everlasting

The online DIY community continues to prosper because companies invent, produce, and distribute useful products, information, and resources that save users time, money, and frustration. Via social media networks, such as Twitter, Facebook, YouTube, Pinterest, and more, companies cater to … Continue reading

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Reset, Renew, Rejuvenate in 2015

It’s a new year. For every forward-thinking company, new challenging goals and initiatives are right before them. What we should know about life, whether at home or at work, is that we can expect change. So, we brainstorm ideas. We … Continue reading

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The Dog Ate My StudSensor!

It never occurred to me that a stud finder would make a terrific chew toy for an overzealous family pet. Stranger things have happened, but in all my years as a customer service manager, I thought I’d heard it all. … Continue reading

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Buy Today, Gone Tomorrow

Hi. My name is Tom… and I am an impulse buyer. I love to buy things. Specifically, I love to buy tools. I can’t stroll through a Home Depot or Lowe’s store without buying something that just “calls to me.” … Continue reading

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