Buy Today, Gone Tomorrow

Hi. My name is Tom… and I am an impulse buyer. I love to buy things. Specifically, I love to buy tools. I can’t stroll through a Home Depot or Lowe’s store without buying something that just “calls to me.” It doesn’t matter if it is a small ticket item or a large one—I just have to have it. I may start out shopping for something specific, but when that unexpected item catches my eye – Game over! People rush into buying things, whether it’s a television, laptop, or outfit, for a variety of reasons. Sometimes the purchase meets the customer’s expectations, but then, sometimes it doesn’t.

Every day, I speak to new owners that are “over the moon” about their new tool, as well as customers who are frustrated because their great new purchase just isn’t working the way they thought it would or they just can’t figure out how to properly use their tool. This frustration is evident on retailers’ and manufacturers’ user review websites. Customers write about very positive experiences or when they are extremely dissatisfied. There is usually very little grey area. When a customer spends time and energy to write about a new purchase, it’s usually either 100% fantastic or the worst thing he/she ever spent their money on. So, a potential buyer of the same product who reads the product reviews while standing in the store aisle, is left to wonder who or what is right. Perhaps you’ve been in this position before. Is the product the right choice or not? HH icon (2)

You may not know this, but great companies, namely a manufacturer like Zircon, want you to love the products that they design, manufacture, test, and market. Companies provide important information on the product and package, such as their website, a QR code you can scan for additional information, and information via online social media channels. Manufacturers arm customers with up-to-date product specifications, instructions, and, FAQs. These helpful hints, data, and information are designed to help you purchase not just what you want, but the right product based on your needs.

So, if you’re like me, during your next impulse buy, make it a smarter one. Please visit the website, scan the QR code, call customer support, email, and engage on-line. Ask questions and get the answers so that when you buy that next product, you can be confident that you made the “best” impulse buy. At Zircon, you can rest assured that whether it’s before or after the sale, we’ll be here to assist you, so you can get the most out of your new Zircon tool. And that’s a win/win for all.

We know that the customer is always right and invite you to read more via our Product Innovation blog.

Our customer service product experts are available to answer your questions at 1-800-245-9265 Mon – Fri, 8 a.m. – 5 p.m. PST. You can also visit www.zircon.com.

Join me the 1st and 3rd Thursday of each month at 11 am PST for Zircon’s #diytrends Twitter  chat. Engage, learn and share! Be sure to follow us at Twitter, like us on Facebook, or visit www.zircon.com for the latest product news.

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One Response to Buy Today, Gone Tomorrow

  1. Pingback: Flooring it! Stand out Merchandising Tips for Your Brand | Zircon’s Marketing ToolBox

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